Privacy Policy

Last updated: 15 July 2026

This is sample content and should be reviewed by a qualified privacy adviser before the website is launched.

Who we are

The Labyrinth is responsible for the personal information described in this policy. This policy explains what we collect, why we collect it and how we use it.

Information we collect

We may collect your name, email address, telephone number, travel preferences, enquiry details and any information you choose to provide. We may also collect technical information such as your IP address, browser type, device information and website usage data.

How we use your information

We use personal information to respond to enquiries, administer bookings, provide requested travel information, improve our website, meet legal obligations and protect our legitimate business interests.

Our lawful bases

Depending on the circumstances, we process information because it is necessary to perform a contract, comply with a legal obligation, pursue a legitimate interest, or because you have given consent.

Sharing your information

We may share relevant information with trusted travel partners, local cultural mediators, accommodation providers, payment providers and professional advisers where necessary. We do not sell your personal information.

International transfers

Some travel partners may be located outside the United Kingdom. Where personal information is transferred internationally, we take appropriate steps to protect it in accordance with applicable data protection law.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting and reporting requirements.

Your rights

You may have rights to access, correct, erase or restrict the use of your personal information, object to certain processing, request portability, or withdraw consent. You may also complain to the Information Commissioner’s Office.

Contact us

To ask a privacy question or exercise your rights, please contact us using the details provided on our Contact page.